The idea of working as an online dating coach came to her after setting up several of her friends who ultimately got married in the late 1990s.
Two years ago, she started charging for the service after people she didn’t know came to her for help.
With a master’s degree in social work from New York University and five years of experience in individual psychotherapy treating patients with depression and anxiety, Golden saw an opportunity to take on a more light-hearted trade.
“All those skills transferred over to this work I’m doing now,” she said.
Golden juggles a maximum of 12 clients at a time, charging them $900 for the first month of coaching, $700 for the second, and $500 for each additional month.
She said she works with men of all ages but most women who come to her are in their mid-to-late 30s.
It might seem easiest to use a photo you already have, but stop and think about the message this photo will send within the context of a dating website.