Watch Amy talk about her book on Good Morning America, which aired Jan. Is your online profile keeping you from attracting the right mate?Amy Webb, the author of “Data, A Love Story: How I Gamed Online Dating to Meet My Match,” realized that her online profile was turning off potential cyber-suitors and made it her mission to get to the bottom of it…
For a small monthly fee (premium members pay less than $10), users can weed out prospective dates by their physical appearance. It's the user's choice to describing their personal appearance on their profile or not (adjectives like "curvy" and "jacked" - even "used up" are options), and it's also up to those looking for a match to cast a wide net or not.
Ok Cupid co-founder Sam Yagan told GMA "it's an obvious feature of a dating site" and maintains that this is the same experience a person has when looking for someone they are attracted to in a bar.
She created a profile, but wasn’t getting any hits from the kind of guy she wanted to be with.
Webb, who advises Fortune 100 companies, decided to do research into the kind of women that would be attracted to the guy she wanted.
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