Sarah said: "You find any couple that's been together for years and they never say 'it's because we've both got long toes'"It's a magic formula, people aren't compatible because they both like yellow socks and drink latte's instead of cappuccinos."I think the things that make us like each other aren't the things we have in common, it's the things we don't have in common." The presenter originally set up because she thought getting people's friends involved would make internet dating more accessible and fun."The best way of meeting people is through other people, but if you haven't met someone in real life you can meet someone through other people on a website," she said."If you can be with someone who makes you laugh, they're your best friend and you fancy them, then I'm not sure you're ever going to meet someone who has that combination in one pot ever again,' she said."To me he ticks every box I could possibly imagine so I thought I better marry him quickly before someone else stole him."When it comes to 'love' the founder of internet dating site believes there is no set recipe for matchmaking, and recently took part in a tongue-in-cheek 'protest' to promote 'dates not data'.
Sarah Beeny and her husband Graham Swift own a majority shareholding.
Sarah Beeny wants to encourage people to get out there and find love this week as more people than ever are predicted to be logging in to find their perfect partner.
For some people embarking on it for the first time, the idea of meeting someone online may seem a little intimidating at first, but once you start you will wonder what you were worrying about. Multiple friends can add to your profile, too – the more the merrier.
Having different perspectives on your profile not only gives potential matches a more vivid image of what you are like, but the profiles that include testimonies from multiple friends also get up to 70 more clicks.
Whether your date was good, bad or ugly, that all-important debrief with a friend can be one of the most enjoyable parts.