e Harmony is another massive player, with 3 million users signed up.
But size isn’t everything – as anyone who has just wrapped up a three-hour swiping session on Tinder will attest.
Video game magazines that I read regularly would cover Japanese imports and niche titles, but dating sims were merely a curiosity and nothing more. The games industry has grown exponentially and modern gamers are interested in titles beyond the scope of the action, shooting and role-playing genres.
We've been seeing stronger interest in PC gaming lately, and we have the rise of Steam to thank for this.
All this is a huge boon for visual novels and dating simulation games, which would have lingered in obscurity outside of Japan, otherwise.